Upgrade2digital

Match Your Brand With The Perfect Influencer

Amplify your reach, and drive engagement
with our influencer marketing services

The Power Of
Authentic Influencer Relationship

We effectively harness the credibility and sway of social media influencers.

 

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

90%

Increase In Engagement

Top-tier Influencer Marketing Solutions

Elevate Your Brand with Industry-Leading Strategies!

Influencers Selection

We help you find the right influencers, considering the target audience, campaign objectives, and budget constraints.

Content Creation

Our team collaborates with influencers to create authentic, engaging, and high-quality content that resonates with your target audience.

Campaign Management

We handle the entire campaign, managing influencer communication, content approvals, and performance tracking.

Strategy & Ideation

Our expert strategists brainstorm innovative influencer campaigns tailored to your brand’s goals, leveraging market insights for maximum impact.

Deep Insights

We provide comprehensive performance analysis and reporting to help you understand the impact of your influencer marketing campaigns.

ROI Measurement

Through rigorous ROI analysis, we identify an optimization approach to enhance the efficiency of your influencer marketing endeavors

Benefits of Influencer Marketing

Here are the biggest benefits of using an influencer marketing strategy to boost your brand:

  • Build trust: Influencers have already built trust, engagement, and credibility with their followers, so their audience is more likely to buy into their content and recommendations.
  • Improve brand awareness: The right strategy can expand your reach and online positioning, encouraging more people to find out who you are and what you have to offer.
  • Enrich your content strategy: An experienced influencer can provide you with inspiration for new content ideas, helping to fill the gaps in your content strategy.
  • Reach your target audience: Relevant influencers can help you share your content with a niche audience that is more likely to be interested in your product.

Types of Influencers

There are many different types of influencers and brand ambassadors out there. They can vary by audience size, industry and niche market. 

Let’s take a look at some of the most common types to see which would be the best choice for your brand.

    • Nano-influencers: Between 1K and 10K followers. Because of their reduced following, nano-influencers are usually able to engage consistently with their audience. While they may be less experienced than professional influencers, their content is typically more authentic and focuses on a niche topic. 
    • Micro-influencers: Between 10K and 100K followers. Although they have more followers, they usually manage to maintain a relatively high level of engagement. They are also more likely to have a targeted audience focused on a particular niche.
    • Macro-influencers: Between 100K and 1M followers. These profiles tend to have a much broader appeal and often include social media stars, bloggers, vloggers, and podcasters. These influencers also have a much greater reach. However, due to the sheer size of their audience, they are unlikely to have a high engagement rate. 
    • Mega-influencers: Over 1M followers. These include celebrities, rising stars, and KOLs (key opinion leaders). Because they have such a strong social status, their recommendations tend to be listened to. However, they are less likely to be engaged with their followers or specialized in a particular niche or industry. 
    • Brand ambassadors: You also need to understand the benefits of using a brand ambassador vs influencer. A brand ambassador is more likely to have a genuine passion for your brand, as they directly represent your brand. However, they often have a smaller following.