Today, businesses rely on social media platforms like Facebook, Twitter, and Instagram for brand visibility. But it becomes important for small and large businesses to keep investing in a user-friendly and dynamic website in order to survive in the global market. There are still companies operating without a website in 2021, making customers feel unprofessional and unreliable about their brand, products, and services. Although you are active on social media platforms, your products or services are less popular due to the lack of a professional business website.
There are 3. 5 billion searches on Google daily, and without a website, you can’t attract potential customers to your business. They can grab attention on Instagram, Facebook, and other social media platforms. However, many potential customers are still looking for a professional website with FAQs, a chat box, and other personalized services to make a purchase. If you want to catch the attention of potential customers, invest in a professional website, even in the age of social media. To have a professional website for your small business or startup, here are some more valid reasons to consider when building a website
1. Websites Show Credibility
Websites are like a company resume. Creating a professional website for your brand increases your credibility with businesses. Social media platforms are not enough to gain followers or retain customers. Most people look for a professional website before opting for their services as social media platforms. A website will help you attract lots of business in the long run.
2. Websites Eliminate Third-Party Deals
If you own a website, you do not have to rely on third parties such as a social media platform, to communicate with visitors, prospects, and customers. The website helps you to communicate with your customers in a personalised way and build a good relationship with them.
3. Websites Increase Valid Purchases
Social media platforms are free and can attract many visitors every day, but the chances that they will make a purchase or choose your service are lower. This is because it is difficult to find an audience on these platforms as social media platforms cater to different demographics. Your brand’s audience depends on your website. Most customers who are genuinely interested in your brand visit your website rather than your social media platforms.
4. Websites are Less Expensive
Social media marketing has become one of the most popular and expensive promotional activities for businesses today. Brands spend a lot of money on social media advertising for different platforms. They create content for different platforms with little to no engagement. Getting responses on social media platforms is suppressed without an expensive social media advertising budget. Investing in a professional website is less expensive than these marketing strategies because you can rank Your website to get better traffic without spending a fortune.
5. Websites are Secure
Literally, anyone can freely create social media platforms and the chances of your private information being hacked are high. When you create your own website, you have your own domain and the content you produce is unique to your brand. This gives you greater confidence in having full control over your brand.